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YouGov is one of the worlds leading market research and data companies. From the very beginning, we have been driven by a simple idea: The more people are able to participate in the decisions made by the businesses that serve them, the better those decisions will be. Our core offering of opinion data is derived from our highly participative panel of 9.6 million people worldwide who provide us with live, continuous streams of data. We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will enable more collaborative decision making.